Specialisation: Communication Design and Media - Trend and Sociology
2021/2022- Purpose and learning objectives
The subject element emphasises the design-ethnographic methods with the aim of understanding a specific user group. In addition, focus is on uncovering relevant trends and tendencies to help students optimise solutions for various industry players.
KnowledgeThe student will gain knowledge about:
Skills
● theory, methods and practice in design, innovation and media strategy as well as how to identify and account for these.
● how to formulate and reflect on theories, methods and practice in design, innovation and media strategy.The student will get the skills to:
Competences
• look into social trends and future scenarios that challenge the company in the long term and force the company to be in a state of transition and to think in terms of new solution scenarios.
• detect, compare and mange trends and phenomena in relation to trends and social theory in a historical and user-orientated context.The student will get the skills to:
• prepare written and oral future analytical presentations based on ideological, cultural and theoretical analyses.
● handle and discuss development-orientated tasks in design and idea generation.
● apply and defend anthropological methods for collecting relevant data and communicate complex professional issues, also across cultures, in a well-argued and well-documented way. - Type of instruction
Read more under the single modules that the subject element is tested with.
- Exam
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)
Exam in one or more subjectsType of examCombined written and oral examinationIndividual exam or group examIndividualExam languagesDanish(Norwegian/Swedish)Type of evaluation7-point grading scaleExaminersInternal and External censure
In the subject Specialisation: Communication Design and Media - Trend and Sociology you will receive 41 hours of instruction, which corresponds to 55 lessons (1 lesson = 45 min.) and 30% of your total workload for the subject.
The teaching primarily consists of the following activities: classroom teaching.
The preparation primarily consists of the following activities: reading the curriculum.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances