Specialisation: Communication Design and Media - Trend and Sociology2021/2022
- Purpose and learning objectives
The subject element emphasises the design-ethnographic methods with the aim of understanding a specific user group. In addition, focus is on uncovering relevant trends and tendencies to help students optimise solutions for various industry players.Knowledge
The student will gain knowledge about:Skills
● theory, methods and practice in design, innovation and media strategy as well as how to identify and account for these.
● how to formulate and reflect on theories, methods and practice in design, innovation and media strategy.
The student will get the skills to:Competences
• look into social trends and future scenarios that challenge the company in the long term and force the company to be in a state of transition and to think in terms of new solution scenarios.
• detect, compare and mange trends and phenomena in relation to trends and social theory in a historical and user-orientated context.
The student will get the skills to:
• prepare written and oral future analytical presentations based on ideological, cultural and theoretical analyses.
● handle and discuss development-orientated tasks in design and idea generation.
● apply and defend anthropological methods for collecting relevant data and communicate complex professional issues, also across cultures, in a well-argued and well-documented way.
- Type of instruction
Read more under the single modules that the subject element is tested with.
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Exam in one or more subjectsType of examCombined written and oral examinationIndividual exam or group examIndividualExam languagesDanish(Norwegian/Swedish)Type of evaluation7-point grading scaleExaminersInternal and External censure
In the subject Specialisation: Communication Design and Media - Trend and Sociology you will receive 41 hours of instruction, which corresponds to 55 lessons (1 lesson = 45 min.) and 30% of your total workload for the subject.
The teaching primarily consists of the following activities: classroom teaching.
The preparation primarily consists of the following activities: reading the curriculum.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances