The subject element emphasises the design-ethnographic methods with the aim of understanding a specific user group. In addition, focus is on uncovering relevant trends and tendencies to help students optimise solutions for various industry players.

The student will gain knowledge about:
● theory, methods and practice in design, innovation and media strategy as well as how to identify and account for these.
● how to formulate and reflect on theories, methods and practice in design, innovation and media strategy.

The student will get the skills to:
• look into social trends and future scenarios that challenge the company in the long term and force the company to be in a state of transition and to think in terms of new solution scenarios.
• detect, compare and mange trends and phenomena in relation to trends and social theory in a historical and user-orientated context.

The student will get the skills to:
• prepare written and oral future analytical presentations based on ideological, cultural and theoretical analyses.
● handle and discuss development-orientated tasks in design and idea generation.
● apply and defend anthropological methods for collecting relevant data and communicate complex professional issues, also across cultures, in a well-argued and well-documented way.