Copenhagen School of Design and Technology

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Specialisation: Brand Design - Communication

2021/2022
Speciality direction: Brand Design
Danish title
Studieretning Marketing (Brand Design) - Lokalt fagelement (Kommunikation) (DA)
Study programme
Design & business
Type of education
Full time education
Level of education
Bachelor (top-up)
Duration of the subject/module
2 semestre
Ects
5
Programme elements
Compulsory
Language
Danish and English
Start time
Autumn
Location
Guldbergsgade 29 N, København N
Subject number
9944330
Responsible for the subject(s)/modul(es)
Nanna Kanneworff
Marie-Louise Lynge Jensen
Sofia Viholt
Laura Elmøe
Mette Bech
  • Purpose and learning objectives

    The subject area involves internal and external communication of a brand's verbal and visual identity to ensure a unified and holistic approach to brand value communication. Analyses of user behaviour in the modern media landscape form the basis for targeted, integrated communication that also takes into account the touch points that are relevant to the brand.

    Knowledge

    The student will gain knowledge about:
    ● theory, method and practice within verbal and visual communication and dissemination of a company's brand and concept.
    ● applied theories and methods to identify and understand user behavior, touch points and the interplay between them.

    Skills

    The student will get the skills to:
    ● apply tools and techniques for the dissemination of the company's brand and concept.
    ● assess and execute content in relevant touch points and ensure interaction between them.
    ● through the use of analysis the student will be able to uncover user behavoir and user needs and develop relevant communication.

    Competences

    The student will learn to:
    ● handle complex and development-orientated strategic issues.
    ● independently enter into disciplinary and interdisciplinary strategy processes.
    ● identify their own learning requirements and structure their own learning in relation to working with strategic development in the company.

  • Type of instruction
    Read more under the single modules that the subject element is tested with.
  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Exam in one or more subjects
    Subject/module is tested with the following modules
    Type of exam
    Combined written and oral examination
    Individual exam or group exam
    Individual
    Exam languages
    Danish(Norwegian/Swedish)
    Type of evaluation
    7-point grading scale
    Examiners
    Internal and External censure
41
hours of teaching
96
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Specialisation: Brand Design - Communication you will receive 41 hours of instruction, which corresponds to 55 lessons (1 lesson = 45 min.) and 30% of your total workload for the subject.

The teaching primarily consists of the following activities: classroom teaching.
The preparation primarily consists of the following activities: reading the curriculum.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances