Copenhagen School of Design and Technology


Business strategy

Danish title
Study programme
Business Economics & Information Technology
Type of education
Full time education
Level of education
Bachelor Programme
3. semester
Duration of the subject/module
1 semester
Programme elements
Danish and English
Start time
Guldbergsgade 29 N, København N
Subject number
Responsible for the subject(s)/modul(es)
Morten Kjærgaard
Jesper Skovsgaard Frederiksen
  • Purpose and learning objectives

    Business Strategy introduces the students to methods for and tools in creating a common and unifying direction for a company's activities. A direction that integrates an understanding of the company's optimum positioning in relation to the surrounding threats and opportunities, with a focus on which resources and skills the company should attract, maintain and develop.


    The student has gained development-based knowledge, understanding and an ability to reflect on applied theories and methods regarding
    - organisations’ vision and mission statements
    - a business strategy for a business entity
    - a group strategy, including the correlation between company strategy and group strategy
    - key performance indicators derived from the company's business strategy
    - business strategy implementation
    - strategic use of information technology.


    The student masters skills related to the use of
    - theories and methods for the analysis of international competition within an industry and an organisation's strategic position
    - theories and methods for the identification of an organisation's resources and core competencies in order to create unique and lasting competitive advantages
    - methods for the identification of strategic IT applications
    - theories and methods for the implementation of business strategies.


    The student is able to handle complex and development-oriented issues regarding
    - establishment or revision of a business strategy based on strategic analysis of an organisation
    - establishment or revision of a business strategy based on the identification and development of strategic resources and core competencies
    - formulation of business models, key performance indicators and change initiatives to underpin the implementation of an organisation's business strategy.

    The student is able to identify their own learning requirements and develop their own knowledge, skills and competencies in relation to
    - strategic use of information technology as well as development and implementation of business strategies.

    The student is able to participate independently in work with
    - the development and implementation of business strategies, including engaging in interdisciplinary collaboration on IT-supported strategies and organisational implementation.

  • Type of instruction
    Teaching in the Business Economics and Information Technology programme is a dynamic, interactive process that emphasises the active participation of students. Students take responsibility for their own learning process, while actively receiving input from lecturers. Teaching is a combination of class teaching, project work in groups and individual work - usually with interdisciplinary assignments.

    In order to ensure optimal professional learning and personal development for each student, the Business Economics and Information Technology programme uses a variety of pedagogical methods with an emphasis on dialogue, discussion and project work. Teaching is structured in order to use a diverse variety of methods, including class teaching, group work, interdisciplinary cases, teamwork, guest lectures, company visits and project work.

    Teaching is carried out through a combination of classroom teaching, lectures, workshops, study groups, exercises and major projects. The organisation of the teaching is based on relevant business practice and applied theory.

    The programme includes teaching methods which enable students to develop independence and the ability to interact with others as well as to be innovative.

    Where appropriate, the programme includes training in entrepreneurship, innovation and intercultural interaction.
  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Exam in one or more subjects
    Subject/module is tested with the following modules
    The exam must show that the student:
    • Can communicate core concepts from Business Strategy, Strategic Marketing, Information
    Technologies, Systems Development, and Innovation and Entrepreneurship.
    • Can analyse and present a problem related to Business Strategy, Strategic Marketing,
    Information Technologies, Systems Development, and Innovation and Entrepreneurship from an interdisciplinary perspective.
    • Can collect and analyse user and marketing research.
    • Can complete a project in a team with emphasis on relations.
    Type of exam
    Combined written and oral examination
    Portfolio of assignments
    To take the exam, the student must submit all the assignments specified on KEA's learning platform.
    The basis for the examination consists of selected assignments, which together constitute the portfolio of assignments. The assignments have been selected and described in the semester guide, which is available at the start of the semester. The assignments can be prepared individually or in groups.

    Individual oral exam
    The starting point of the oral part of the examination is the portfolio of assignments.
    The oral exam lasts 30 min. incl. grading.
    An overall grade is given according to the 7-point grading scale.
    Formal requirements
    The project must be interdisciplinary and problem oriented.

    The project's assignment text is written by the teachers.

    The School lays down the actual requirements for the project, which will combine essential fields of the 3rd semester teaching of Business Strategy, Strategic Marketing, Information Technologies, and Systems development. The School can make further demands for group size, project scope and process documentation, including requirements for the demonstration of working code and/or the student’s written language skills. The School must secure that the project description is given to the students and the examiners.

    Handing in Report
    The report must not exceed 15 standard pages plus a maximum of 8 standard pages per group member, excluding appendices. Appendices should be kept to a minimum.
    Individual exam or group exam
    Exam languages
    1. Individual presentation based on report: 5 minutes.
    2. Individual examination: 20 minutes.
    3. Discussion of performance and announcement of grade: 5 minutes.
    Permitted exam aids
    A laptop may be brought along to the oral exam to be used for the presentation.
    Type of evaluation
    7-point grading scale
    External censure
    Exam criteria
    The student will receive an individual grade for the overall performance covering report,
    presentation and individual examination. The evaluation of the performance is based on the
    degree to which it complies with the purpose and learning objectives of the subjects.
hours of teaching
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Business strategy you will receive 96 hours of instruction, which corresponds to 128 lessons (1 lesson = 45 min.) and 70% of your total workload for the subject.

The teaching primarily consists of the following activities: classroom teaching, cases.
The preparation primarily consists of the following activities: reading the curriculum, project work, reading your own notes.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances