Study specialisation Communication and Trends contains two national subject elements: Communication and Innovation.

Communication:
The subject element Communication focuses on the development of strategies and the design of messages, concepts and products with a clear awareness of sender, recipient and choice of media.

Innovation:
The subject element Innovation emphasises the importance of innovation in problem solving, media strategies as well as design and communication processes. Focus is on argumentation, critical thinking and value creation in the development of sustainable solutions.

Communication:
The student will gain knowledge about:
• theory, methods and practice in communication, strategy and media understanding.
• how to reflect on theories, methods and practice in communication, strategy and media understanding.

Innovation:
The student will gain knowledge about:
• theory, methods and practice in design, innovation and media strategy.
• how to reflect on theories, methods and practice in design, innovation and media strategy.

Communication:
The student will get the skills to:
• identify, assess and produce relevant solutions based on research and data processing
• communicate professional issues and solutions to business partners with special focus on sender, recipient and choice of media.
• process, communicate and transform knowledge—strategically, in writing, visually and orally.

Innovation:
The student will get the skills to:
• identify and apply design and innovation methods.
• assess theoretical and practical issues as well as justify and select relevant solutions and technology in design and innovation.
• communicate professional issues and solutions to relevant partners and user groups.

Communication:
The student will learn to:
• handle relevant development-oriented issues in design and communication.
• independently enter into professional and interdisciplinary collaboration with a professional approach to the subject area of communication of designs.
• identify their own learning needs and structure their own learning in interdisciplinary environments.

Innovation:
The student will learn to:
• handle complex and development-oriented issues within design technology and innovation.
• independently enter into professional and interdisciplinary collaboration on innovative design processes.
• identify their own learning needs and structure their own learning in various innovative learning environments.