Specialisation: Communication Design and Media - Concept Development
2022/2023- Purpose and learning objectives
The subject element focusses on the dissemination and development of concepts incorporating values in response to local and global challenges of a social, cultural and environmental nature.
KnowledgeThe student will gain knowledge about:
Skills
● different communication strategies to build a bridge between the sender's message and the recipient's needs.
● how to identify and define aesthetic design related tools and techniques in the development process.The student will get the skills to:
Competences
● analyse existing concepts and how to optimse them in response to new trends in the industry.
● select the right aesthetic tools and techniques for the development of the final product based on the elements of the concept.The student will learn to:
● discuss strengths and weaknesses of different solutions and make a final choice in relation to the overall strategy.
● design different communication products that take into account the concept's message and set of values. - Type of instruction
Read more under the single modules that the subject element is tested with.
- Exam
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)
Exam in one or more subjectsType of examCombined written and oral examinationIndividual exam or group examIndividualExam languagesDanish (Norwegian/Swedish)Type of evaluation7-point grading scaleExaminersInternal and External censure
In the subject Specialisation: Communication Design and Media - Concept Development you will receive 41 hours of instruction, which corresponds to 55 lessons (1 lesson = 45 min.) and 30% of your total workload for the subject.
The teaching primarily consists of the following activities: classroom teaching.
The preparation primarily consists of the following activities: reading the curriculum.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances