Copenhagen School of Design and Technology

da

Specialisation: Marketing

2022/2023
Danish title
Studieretning Marketing- nationale fagelementer (DA)
Study programme
Design & business
Type of education
Full time education
Level of education
Bachelor (top-up)
Duration of the subject/module
2 semestre
Ects
10
Programme elements
Compulsory
Language
Danish and English
Start time
Autumn
Spring
Location
Guldbergsgade 29 N, København N
Subject number
9944107
Responsible for the subject(s)/modul(es)
Louise Boel
Tim Meicker
Martin Hesseldahl
  • Purpose and learning objectives

    Study specialisation Marketing contains two national subject elements: Concept Development and Management & Strategy.

    Concept Development:
    The subject element Concept Development works analytically, conceptually, creatively, commercially—and communicatively—with the company's brand for the purpose of developing innovative concepts and products.

    Management & Strategy:
    The subject element Management & Strategy is based on the company's strategy and works with strategic and practical business-oriented processes based on a branding and marketing-oriented approach.

    Knowledge

    Concept Development:
    The student will gain knowledge about:
    • the process of working with the company's brand to develop innovative concepts.
    • how to reflect on applied theoretical and practical concept development models.

    Management & Strategy:
    The student will gain knowledge about:
    • theory, methods and practice in strategic management and control.
    • how to reflect on applied theory and practical strategy and management models.

    Skills

    Concept Development:
    The student will get the skills to:
    • apply the key methods and tools of the subject area as well as the skills associated with employment in concept development within the profession.
    • assess practice-orientated and theoretical concept development issues as well as justify and select innovative concepts.
    • communicate brand and concept-related issues to partners, including non-specialists.

    Management & Strategy:
    The student will get the skills to:

    • apply the methods and tools of the subject area and the skills associated with employment in strategy and management development in the industry.
    • assess practice-orientated and theoretical issues based on a strategic framework.
    • communicate sustainable and profitable strategic issues and recommendations to business partners, including non-specialists.

    Competences

    Concept Development:
    The student will learn to:
    • handle complex and development-oriented issues related to concept development.
    • independently enter into professional and interdisciplinary collaboration on brands and concepts.
    • identify their own learning needs and structure their own learning in relation to the work with concept development.

    Management & Strategy:
    The student will learn to:
    • handle complex and development-oriented strategic issues.
    • independently enter into professional and interdisciplinary strategy processes.
    • identify their own learning needs and structure their own learning in relation to working with strategic development in the company.

  • Type of instruction
    Read more under the single modules that the subject element is tested with.
  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Exam in one or more subjects
    Subject/module is tested with the following modules
    Type of exam
    Combined written and oral examination
    Individual exam or group exam
    Individual
    Exam languages
    Danish (Norwegian/Swedish)
    Type of evaluation
    7-point grading scale
    Examiners
    Internal and External censure
34
hours of teaching
240
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Specialisation: Marketing you will receive 34 hours of instruction, which corresponds to 45 lessons (1 lesson = 45 min.) and 12% of your total workload for the subject.

The teaching primarily consists of the following activities: internal lecturers.
The preparation primarily consists of the following activities: reading the curriculum.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances