The subject element Design consists of design methods for product and process development that add value to the development process, from innovative idea to realisation of a product or concept. Focus is on sociology, target group and market analysis as well as sustainable solutions.

The student will gain knowledge about:
• design theory and method and an ability to reflect on the practice of the profession and its application of design theory and method.
• culture, including knowledge of cultural and intercultural relationships in relation to market and user.
• value-adding design processes from idea to finished product and / or concept.

The student will get the skills to:
• use design technical methods and tools in an innovative process in relation to industry-relevant issues.
• select and assess practice- orientated and theoretical issues using a sociological focus and analysis of target group and market.
• justify and select value-creating design solutions based on a sustainable, aesthetic and functional aspect.
• realise and communicate practice-orientated and design-related issues to partners and users.

The student will learn to:
• handle complex and development-oriented design processes in order to realise value-adding products and / or concepts.
• enter into professional and interdisciplinary collaboration independently and assume responsibility in the development of sustainable design solutions.
• identify their own learning needs and develop their own knowledge, skills and competencies in relation to the subject area of design.